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August 23 2014

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The Hunt Is On

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Hunter Gather's Spring '14 menswear

Considering his résumé includes everything from styling Tom Cruise to serving as the launch editor of GQ Style to consulting on Calvin Klein and Versace (among others), it’s safe to assume that David Bradshaw knows what men want. And with his London concept store Hunter Gather, which he opened last December with co-founder Chris Bailey (no, not Burberry’s Christopher Bailey) he aims to offer gents just that.

The model is a simple one: 70 percent of the Hunter Gather core collection remains essentially the same, updating each season with new fabrics and hues. (The latest range consists of clashing, squiggly Pop-art prints; butter-soft pinwale cord shirts; and bomber jackets.) It’s like a greatest-hits parade over and over again, and the clothes are remarkably affordable, which makes them all the more desirable. “I have discovered that people want more than just to walk in a shop and buy a piece of clothing,” Bradshaw said of his retail venture. “They are looking for a story, a narrative. My job is simple: to hunt it, gather it—and, finally, give it to them.”

Looks from Hunter Gather's women's capsule

But Bradshaw’s not just a guy’s guy—he knows what the ladies want, too. Or, at least, it seemed that way after viewing his debut women’s capsule. Paired with socks and sandals, knife-pleated skirts with kooky eyeball, nail-polish-bottle, and sunglasses prints had a geek-chic vibe, while squishy, soft leather bomber jackets and oversize printed sweatshirts made for covetable basics. A series of quirky vintage handbags, which were hand-painted with perfume-bottle and funny-face designs, were particularly lust-worthy. And a sharply tailored tuxedo jacket, as well as one particularly smart jumpsuit with gold detailing, reminds that Hunter Gather isn’t just fun and games—there is some serious design talent in this collective.

Photo: Courtesy of Hunter Gather

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