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August 20 2014

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The Right Type

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Type looks from Gucci, Preen by Thornton Bregazzi, and Rochas

Perhaps given Riccardo Tisci’s recent varsity-letterman font slogans—think “PERVERT” at his men’s Pre-Fall 2013 collection, or “FAVELAS,” as spotted on a lace top worn by Marina Abramovic at last week’s CFDA Awards—designers circuit-wide are turning toward text in their Resort ’14 lineups. Yet where Tisci’s words of choice are consciously incendiary (“FAVELAS”—dense urban slums most commonly associated with Rio de Janeiro—will become an increasingly hot topic as Brazil’s World Cup and Olympic Games approach), others have gunned for logomania.

For instance, Rochas‘ Marco Zanini knit the house’s moniker across a turquoise roll-neck sweater. At Gucci, Frida Giannini emblazoned “FRIDA’S” across a retro-tinged crop top (let’s face it—at this point, the designer’s name and aesthetic are virtually synonymous with the Italian house), and Preen‘s Justin Thornton and Thea Bregazzi printed an abstract take on their line’s name across gray athletic-grade jersey. “We were interested in slogans and rock band tour T-shirts,” Thornton said of the nineties-inspired collection. “The motif was a development from these, combined with a contemporary art attitude. We have always loved letters and text,” the designer added, “so why not incorporate them into clothing? There is nothing more graphically pleasing than letters.”

Photos: Courtesy of Gucci, Preen by Thornton Bregazzi, and Rochas

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