ATM Is Now in Service-------
Many quest to create the perfect T-shirt, but few ultimately succeed. When Anthony Thomas Melillo launched his ATM line (inspired by his initials, which he tattooed on his upper bicep at about the age of 19) of casual basics around a year and a half ago, he had a wealth of industry experience behind him. After serving as the style director of Esquire in the nineties and several subsequent stints designing contemporary sportswear, Melillo later found his niche managing celebrity lifestyle brands including Selena Gomez’s Dream Out Loud line (he remains the creative director). It was then that he recognized a gap in the market for luxury tees that don’t break the bank—we’re talking sub-$100, as opposed to ones by The Row that go for upward of $250. This is what gave rise to ATM. “Everything shouldn’t have to be at a designer level, even for the customer who exclusively shops high end,” said Melillo—whose wares start at $64—during a studio preview of his latest Resort lineup. “My business role model is James Perse. Circa 2001, he really made T-shirts an It item, and now everyone is wondering, Who’s next?”
ATM debuted exclusively at Barneys New York (“The only place where they’ll present a T-shirt on a wooden hanger,” he added) last year with its core group of ultrasoft modal and slub jersey pieces manufactured in Peru, and has since expanded to include cashmere, wool, and French terry categories. The new collection features more fashion-forward items, like a pale pink woven silk tunic dress and flattering micro pima workout pants for the woman who needs something more elevated than Lululemon. In addition to Barneys, ATM is now sold at select boutiques including Kirna Zabête, Harvey Nichols, and Satine. There’s always a demand for great-looking quality T-shirts, particularly during hot and humid days like these, so we’d say the only direction Melillo is headed is up.
For more information on ATM by Anthony Thomas Melillo, visit atmtees.com.