September 1 2014

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Dior Walks the Red Square


Yesterday, Dior staged its second show in Moscow—the first having been held in 1959. Russian designer (and street-style maven) Vika Gazinskaya was there to experience the event firsthand. Here, she reports back from the Red Square and gives us the inside scoop on the opulent evening.

Dior in Russia: then and now

When Christian Dior came to Russia in 1959 to show his collection at Moscow’s GUM department store, the reaction was as if space aliens had landed. Russian women were still recovering from the horrors of World War II. Many of them had lost their husbands and sons, so scraping together money to buy high heels wasn’t exactly a priority.

Thankfully, those times are behind us. Moscow is quickly becoming a fashion capital, and yesterday, Dior returned to the city to restage its Fall ’13 show at the city’s most historic landmark, the Red Square. It was a celebration of beauty set inside a mirrored pavilion specially built for the occasion, not to mention the first time the Red Square has ever hosted a défilé.

Dior in Russia in 1959

Dior’s “space aliens” looked really shocking to the Soviet people in 1959. Our nation was still recovering from WWII, and building a “new era of communism,” in which there was no place for heels and beautiful dresses.

Vika inside the pavilion

I was proud when I heard producer Alexandre de Betak say that he was impressed by the show’s set. V-Confession Agency, owned by Ksenia Tarakanova, built the mirrored pavilion in the Red Square. I loved the space, and I think my blouse matches well!

St. Basil's Cathedral behind the Dior Pavilion

Orthodox church domes have a lot of significance in Russia. I took this picture of the mirrored Dior tent and one of the domes of St. Basil’s Cathedral. It’s quite symbolic, I think.

Vika, David Hallberg, and Miroslava Duma

Here you can see the reflection of GUM—the historic department store where the label held its fashion show in 1959—in Dior’s mirrored pavilion. That’s me, on the left, with David Hallberg, a principal dancer with the Bolshoi Ballet in Moscow and the American Ballet Theatre in New York, and Miroslava Duma. She’s wearing Dior.

Sidney Toledano and Natalia Vodianova

Our love and pride, Natalia Vodianova! I think she’s one of the most beautiful women in the world. Here she is with Dior CEO Sidney Toledano.

Bryan Ferry performing at Dior's party in Moscow

Bryan Ferry visits Moscow frequently. His music is always a crowd pleaser, so Dior asked him to perform after the show.

Elena Perminova and Maryna Linchuk

Russian beauties Elena Perminova and Maryna Linchuk. Look at those legs!

Simachev Bar

Simachev Bar is the hottest spot on Moscow’s club map, and it hosted the show’s unofficial after-party, where everyone danced until 4 a.m.

Photos: Vika Gazinskaya; Howard Sochurek / Time & Life Pictures / Getty Images; Courtesy of Dior

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