Impossible Concerts, Courtesy of Maison Kitsuné and Mr. André
Since launching Maison Kitsuné while on tour with Daft Punk in 2002, onetime band manager Gildas Loaec and architect Masaya Kuroki have never strayed far from their dream of bridging the gap between the Parisian fashion and music worlds. And their newest project falls right in line with that mission. Dubbed Dream Concerts Art Show, the pair’s latest effort is a collaborative exhibition with longtime friend André Saraiva, which will open at their concept store in Tokyo on September 4.
“I’m very close with André—we spend a lot of time together—and when we discovered that he was willing to explore an exhibition, we came up with the concept of concert lineups for an incredible evening,” explained Loaec, who first met the famed graffiti artist-cum-garçon-about-town more than fifteen years ago when he moved to Paris. The exhibit features a host of Saraiva-scribed posters showcasing the globetrotter’s fantasy concerts: “An amazing hip-hop concert, the best French electro lineup—dream shows,” commented Saraiva by phone from Los Angeles.
Of course, the project has a street-art component as well. Over the past few months, Saraiva printed more than three thousand dream show posters—ads for Blur, Oasis, and Pulp at Koko in Camden; the Velvet Underground and New York Dolls at the Bowery Ballroom; and beyond—and plastered them all over cities around the world. “The venues were overwhelmed by people showing up and calling about tickets,” Saraiva said. “People were actually thinking, Oh, it’s happening! Crazy!” added Loaec.
Now the trio is showing these posters, along with “a unique painting André did of each concert,” limited-edition silk-screened T-shirts, totes, and sweatshirts at Maison Kitsuné Toyko. The wares will also be available at Mr. Porter. “This will be our first big event in the Tokyo store since our opening party in February,” said Loaec. He also gave us a taste of what’s to come. “We’re looking into opening a few more stores in Japan, we’re looking for new locations in Los Angeles and Hong Kong, and we’re opening a little café in Paris in October,” he said, adding that he and Kuroki are also working with the bands Two Door Cinema Club and Is Tropical. “We’re having a good time.”