September 2 2014

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Liberté, Égalité, Lingerie


Fleur du Mal's Bastile Day panties

A celebration of the French Revolution, Bastille Day has become somewhat of a cult-favorite fete among Stateside Francophiles. The holiday lands on July 14, and this year Fleur du Mal’s Jennifer Zuccarini is giving New Yorkers a place to party. “It doesn’t mean much in the U.S.,” says Zuccarini, a Toronto native who used to spend her Bastille Days in Montreal. “But we thought it was perfect and loved the idea of making it chic and fun to fit in with the identity of our brand.”

Citing Baudelaire as a constant source of inspiration (hence the name of her line), the lingerie designer has installed a French-themed pop-up shop in Soho’s Clic Gallery. Lined with gold and black wallpaper, which was custom-made by Flat Vernacular using a gold Tour Eiffel print and black-and-white Polaroids from Fleur du Mal’s last shoot, the store will sell bits and bobs that are quintessentially français.

There will be limited-edition Fleur du Mal panties, which, made in collaboration with LQQK Studio, are printed with French sayings like Coquine, and Plat du Jour. The shop’s stock will also include the brand’s mainline wares, vintage records, books and magazines, Eiffel Tower T-shirts, and surreal Plexiglas jewelry by Paris-based designer Yaz Bukey (Zuccarini hints that there might be a joint project brewing). And you’ll be able to buy that saucy wallpaper, too.

At tonight’s private opening party, guests will be treated to Lillet vin and a reading by the Paris Review‘s Hallie Gates. Zuccarini plans to continue the revelry throughout the week, with cocktails and a DJ set scheduled for the actual holiday. If you can’t make it to the store, or just don’t want to get caught up in the Bastille Day hustle and bustle, you can visit Fleur du Mal’s mobile site to shop all the pop-up has to offer.

Fleur du Mal’s pop-up shop will be open at 255 Centre Street until July 21.

Photos: Courtesy of Fleur du Mal

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