September 2 2014

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Mykita Takes Manhattan


Mykita's Manhattan store

Tonight, Berlin-based eyewear label Mykita will open its debut American outpost in New York City. But first it has to grapple with the Northeast’s heat wave. “We are trying to find a way to cool it down!” said creative director Moritz Krueger.

Krueger needn’t worry: Mykita’s modus operandi—from its product design to its retail formatting—is inviolably cool. “We conceived the store in-house. It comes from one hand; it’s very personal. We try to create our own world,” he explained. In New York, that universe is lent an industrial twist via stark white walls made of perforated steel beads, flight-trolley storage units, and a fluorescent lighting scheme that tracks the space’s original sprinkler system. Mykita Manhattan also boasts a special laboratory rendered in partnership with Carl Zeiss—one of the world’s leading optical research firms—in which clients may consult with on-site optometrists for bespoke frames and lenses.

In addition to Mykita’s signature range and collaborative lines with Damir Doma, Moncler, Bernhard Willhelm, and more, the new store (the first snaps of which appear above) will offer Crosby 109—a U.S.-exclusive capsule named for the boutique’s Soho address. “It’s essentially our popular styles, but with new color combinations,” said Krueger. “There’s a lot of transparent acetate and saturated lenses. It really suits the location.” After opening shops in such cities as Vienna, Tokyo, and Cartagena, the brand, Kruger said, was ready for New York. “I just talked about it with the team—every time I am here, there’s this entrepreneurial energy. It’s inspiring.”

Mykita Manhattan will be open starting tomorrow, July 18, at 109 Crosby Street, New York, NY.

Photos: Courtesy of Mykita 



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