August 30 2014

styledotcom In honor of the #USOpen, 19 of the greatest tennis fashion moments:

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Proenza Schouler’s Space-Age Surrealism


Proenza Schouler sent its Fall ’13 campaign and film our way today, and, lensed by David Sims, the imagery lends an eerie serenity to Jack McCollough and Lazaro Hernandez’s grown-up—and often severe—collection. The video and ads feature Russian beauty Sasha Pivovarova, who’s shown posing through hazy, vintage tints, or seemingly gliding through a starry cosmos. There’s also a surprise appearance from a white cockatoo, which was a particularly nice touch. Watch the short’s debut (above) and take a peek at the new campaign (below) exclusively on

Proenza Schouler's Fall '13 Campaign

Photo: David Sims, Courtesy of Proenza Schouler

Designer Update