July 22 2014

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Go, Giejo, Go



Things have taken off for Gabby Sabharwal since she launched her swimwear line, Giejo (after a childhood nickname coined by her mother), a year ago. Instead of participating in the hoopla of Miami Swim Week, the designer—who also maintains her full-time job in public relations—opted to show her new Spring ’14 collection several weeks earlier, in New York. The intimate presentation was held at Dagny + Barstow, the hip Bowery boutique that happened to be Giejo’s first stockist (other major retailers, including Barneys, Shopbop, Satine, and Creatures of Comfort, later followed D+B’s lead). The newest lineup boasted retro-inspired separates ($90 to $125) meant to be mixed and matched as desired. For instance, a polka-dot gingham bra top was shown with a high-waisted floral boy brief for a pinup look, but it can also be paired with a simpler bottom if you’re going for something more classic. Sabharwal debuted a small range of ready-to-wear and accessories, too, including graphic striped tanks and surf shorts, a cropped floral bomber jacket, and sweet headbands—all cut from the same waterproof materials, so you can quickly recover after, say, getting thrown into a pool. When asked about her growing collection, Sabharwal offered, “Whether it’s wearing a full-on bikini or just layering a bathing-suit top under a day dress during the week, Giejo is about bringing fashion to the beach.”

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Photo: Courtesy of Giejo



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