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August 30 2014

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Cinema Altuzarra: Short, Sweet, and a Little Sexy

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Jospeh Altuzarra

Brevity, the soul of wit. It was a shared fascination with all things brief that drew together Joseph Altuzarra and photographer-filmmaker Simon Cave. “He loves trailers!” Altuzarra said last night at the party e-tailer MyTheresa.com threw in his honor. “And I love trailers, which is the weird thing—I think it’s a really interesting format. He has a certain affinity for narrative in a short format that I really responded to.” Until the nascent genre of short fashion films grows into full-length fashion features, the two are well matched. On the walls of the Chelsea Arts Tower, Cave’s video “trailer” starring Lithuanian model Agne Konciute and teasing Altuzarra’s slinky Fall collection—which just launched on MyTheresa—ran on a continuous loop. “It was more about exaggerating this idea of the glamazon,” Altuzarra explained, “and having this woman be very much put on a pedestal, with something iconic about her.” Around the room, new icons—in the form of MyTheresa’s newly named brand ambassadors—mingled: Alexa Chung here, Harley Viera Newton there, Leigh Lezark off yonder. It was enough to turn any man’s head, and sex appeal is, after all, a label specialty. “A man who can be so sweet and who can design clothes so extravagantly seductive,” marveled MyTheresa’s buying director, Justin O’Shea, “you don’t meet those every day.”

Photo: Pablo Frisk

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