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April 20 2014

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Phillip Lim is Target’s Man of Steel

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Phillip Lim x Target

“It’s been a long time coming,” explained designer Phillip Lim of his new collaboration with Target from the power retailer’s midtown showroom. “The courtship’s been like five years, and it was about timing and having something worth saying.” Judging by the one-hundred-piece collection—which includes clothes, shoes, and accessories for both men and women—Lim had plenty to express. Inspired by the designer’s ongoing interest in the uniform of the modern-day superhero/heroine, the lineup offers everything from classic, street-ready navy and forest-green lined trenches for women to muted gray color-blocked sweaters and slate-gray button-downs fit with military-patterned sleeves for men. The subtle palette of navys, slates, and army greens feels measured but modern, and is amped up by periodic punches of electric blue, crimson, and leopard-print tangerine. Meanwhile, a pop-art-influenced oversize sweater reading “Boom” in Lichtenstein-style red letters is not so quiet at all.

Phillip Lim x Target

“I wanted to address the modern-day citizens-on-the-go and give you a deft wardrobe to swap out as the day unfolds,” said Lim. “It’s like a cool street take on casualness that filters back to our house codes.”

The collection will hit stores September 15. “I can truly say it was brilliant to work with them,” said Lim. “People say, ‘Oh, it’s a mass retailer.’ But it’s actually a really forward-thinking mass retailer with massive resources and new technology. I’m really pleased with the collection. It looks so modern! So chic.”

Photo: Courtesy of Target

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