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July 10 2014

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Rag & Bone’s Super DIY

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Since they were first implemented in 2011, Rag & Bone/JEANS’ guerilla DIY campaigns—in which models photograph themselves while wearing the brand’s smart urban duds—have featured everyone from Miranda Kerr and Lily Aldridge to Candice Swanepoel and Carolyn Murphy. This season, designers Marcus Wainwright and David Neville have embraced fashion’s renewed obsession with nineties supers, tapping Erin O’Connor and Kirsty Hume as their Fall ’13 faces. The ads rolled out today, and it seems Hume went above and beyond, sending Rag & Bone not only some personal snaps, but a DIY video that she shot with a little help from her friends. Lensed in Topanga Canyon, California, the sun-drenched short debuts here, exclusively on Style.com.

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