Surf and Snow
Artist Max Snow isn’t new to clothing design—he’s been creating his own black jeans and T-shirts for years. This summer, however, he turned it into a more official gig when he agreed to create a limited-edition nine-piece capsule collection for the Surf Lodge in Montauk. Snow’s luxe assortment of swim trunks, tank tops, wool baseball caps, and selvedge-denim jackets (with prices ranging from $75 to $595) will get their official debut tomorrow, at Snow’s weekend pop-up shop at the East End hotel. To accompany the collection, the Surf Lodge artist-in-residence for the summer will unveil his new series of black-and-white images (making their exclusive debut here, on Style.com), a few of which feature Lindsey Wixson sporting the pieces.
“Who wouldn’t want to spend a summer in Montauk?” asks Snow, who also hosted a weekend of partying and performances at the Surf Lodge, with Willie Nelson and Courtney Love, earlier in the season. “To be honest, the whole thing was a very organic process, and I’ve really enjoyed it from beginning to end,” he says.
To no surprise, the well-tailored collection of basics draws largely from the artist’s signature monochromatic look. His favorite? “The cashmere hoodie. In all modesty, it might just be the best hooded sweatshirt ever made,” he says. (He might be right—it’s equally well-suited for breezy beach nights and fall layering.)
Snow’s enthusiastic dip into the fashion world (partly inspired by his wife, stylist Vanessa Traina, who plays muse to the likes of Joseph Altuzarra and Alexander Wang) might not just be a one-off. “Watch what comes next,” he warns. Until then, pick up his current offerings at his Surf Lodge pop-up shop this weekend (4 p.m. to 9 p.m., both days) or at the-surf-lodge.myshopify.com.
The Surf Lodge is located at 183 Edgemere Street, Montauk, NY.