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April 20 2014

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Attention Shoppers! Antipodium In Aisle One

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Antipodium Spring '14

Antipodium is a London-based label with Australian roots. Its name, according to creative director Geoffrey J. Finch (an Aussie, East London transplant himself), is “a play on Antipodean, and a nod to the democratic nature of style in our homeland. As the label has developed, the name continues to reflect our laid- back approach to fashion.”

Fittingly, Antipodium’s East London base is ground zero for the type of person for whom Finch designs: young and hip yet professional—the working girl who loves (and pays) for her party life. In the few years since the brand launched, Antipodium has become a firm favorite of cool purveyors like Alexa Chung, Beth Ditto, Edie Campbell, Dree Hemingway, and Carey Mulligan, among others, and is stocked by international powerhouses such as Barneys, Liberty, Opening Ceremony, Isetan, and many more.

The Spring ’14 collection, which is previewed here exclusively ahead of this Saturday’s runway show, is entitled Attention Shoppers. It is a tribute to Finch being a “shopgirl at heart. It’s a mash-up of Are You Being Served?, Cher from Clueless, Miss Piggy, Romy and Michele, Pretty Woman, and Barbie—essentially the glory of retail,” says the designer. The good news is that his hodgepodge of references works. A blush pink, iridescent knife-pleat skirt with a Tropicana-patterned bowling shirt takes the girl from the office cubicle to cocktails. Ditto a houndstooth jacket and a roll-up-your-sleeves-and-get-to-work white dress. “With SS14, we’re pitching to move to the next level,” offered Finch. “These are exciting times.”

Photos: Courtesy of Antipodium

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