H&M Embraces Boho
Label: H&M, designed by Ann-Sofie Johansson
Need to Know: H&M’s been upping its cool quotient lately, what with last season’s Paris runway blowout (the collection from which hits stores today) and its recent Meatpacking pop-up. This aim to cater to urban girls in the know (and those who covet their style) continues for Spring ’14 with a collection that fused rock ’n’ roll bohemia, Moroccan exoticism, and a splash of astrology. At the retailer’s New York showroom yesterday, designer Ann-Sofie Johansson presented us with everything from stretch-suede skinny pants in black and dusty rose to abstracted zebra-print jeans and T-shirts to a sheer chiffon top with a zodiac motif.
One couldn’t help but see glimmers of (Yves) Saint Laurent—then and now—in the witchy floor-length navy chiffon caftan, accented with matching tassels, slim leather trousers, a ruffled black lace blouse, and pointed croc-stamped boots. Long, tailored blazers will undoubtedly flatter the figure, and a denim tunic shown with baby-blue suede loafers (it could also, as Johansson suggested, be worn with the collection’s flat over-the-knee faux-suede boots) looked easy and playful with a pair of black hot pants. Embroidery was a standout detail, appearing on the back of a black denim jacket, as well as on a range of velvet pouches, and a fringed top (or dress, for the daring) will appeal to cosmopolitan party girls. Delicate jewelry with moon and star motifs, as well as metal-embellished leather belts, rounded out Johansson’s Spring vision.
She Says: “The Spring girl is the same girl that we thought of when we had our show in Paris in February. She loves to mix it up, and she wants to dress really effortlessly. She has a bohemian feeling, and she wants to look a little bit like a tomboy.”
Where to find it: H&M