Kenzo Dresses The Nexus 7
If you use your tablet primarily for posting fashion moments to Pinterest and Instagram, as well as, ahem, browsing Style.com, then you should probably also be tucking it away in an au courant pochette. Kenzo created just that for Google’s new Nexus 7. The print-blocked pouch takes its cue from the Fall ’13 collection, in which creative directors Carol Lim and Humberto Leon rummaged through Kenzo Takada’s haberdashery and emerged with a series of dynamic ribbons. Here, they have added a band that reads “Nexus” to the pattern—presumably so no one confuses what’s inside with one of the other tablets out there.
“It’s such a great way to individualize your device,” said Leon of the pochette, adding that they have both been using the Nexus 7 with all its integrated Google features. The collaboration, he explained, was a natural fit. “They knew that we loved playing with logos, and they like our play on prints.”
“I think it was exciting for them, because they have never partnered with a fashion brand, and so they came to us because they thought we were leaders in technology,” offered Lim. Like what you see? Then mark next Monday in your calendar, because that’s when the limited-edition pochettes will be available (for 85 euros) via Kenzo’s e-store. In the meantime, the Spring ’14 show will be live-streamed on Sunday, on Kenzo’s Google+ page and YouTube.