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July 10 2014

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Net-a-Porter’s Elite New App

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The Netbook

Today, Net-a-Porter announced the launch of its new social network, The Netbook, inspired by the idea of a physical diary. Unlike the luxury e-tailer’s preexisting shopping app, the community hub (which is also shoppable) aims to engage fashion influencers by browsing one another’s most-coveted products in real time. “By seeing what your friends are ‘loving,’ you may turn up something that you might never have found otherwise,” Sarah Watson, the retailer’s group mobile manager, told WWD. The app, which is sponsored by Stella McCartney, is, at this time, available only for iPhone and iPad users. And like all newly launched digital luxury destinations, you must be invited to join—for now.

Photo: Courtesy of Net-a-Porter

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