Oliver Peoples Refocuses Its Web Site
Eyewear label Oliver Peoples has deftly carried the lofty title of “classic” while remaining innovative in its field. Now the twenty-five-year-old brand has just relaunched its Web site, creating an overhauled digital flagship. “Although in my opinion, nothing can really compare to our in-store experience,” Oliver Peoples co-founder and creative director Larry Leight admitted, “the new site is as close as it gets.”
Split into four interactive categories, the site delves into Optical, Sun, the World of Peoples, and Working Opticians. The former two categories offer customers an array of current and classic styles, as well as street-style photography. The World of Peoples is where the brand’s voice comes to life through editorial content, campaign videos, collaborations, and interviews with relevant tastemakers, starting with Bret Easton Ellis, who just happened to name-drop the label in American Psycho. “The goal was to make our site a place where [customers] could not only find a great pair of sunglasses or optical frames, but also come to learn about our Southern California lifestyle, inspirations, collaborations, and alignments,” Leight said.
And as for Oliver People’s heritage, Working Opticians brings the site back to the intricacy of the brand’s design process, offering detailed peeks at OP’s start-to-finish craftsmanship. Needless to say, the new Web site really does convey the label through a more focused lens. Here, Oliver Peoples shares the finished product for the first time, exclusively with Style.com.