The Next Big Thing: Dannijo, Spring ’14
Everyone knows their Marcs from their Calvins. But as fashion month kicks into gear, we’ll be spotlighting the up-and-coming designers and indie brands whose names you’ll want to remember.
Label: Dannijo, by Jodie Snyder Morel and Danielle Snyder
Need to Know: Hot off the celebration of Dannijo’s fifth anniversary, the designing sister duo took Spring ’14 to the dark side with their aptly titled collection Noir, which they presented at Industria Studios in the West Village last night. The range, which models wore while lounging around a midcentury-style movie set, is a departure from the label’s consistently cheerful, colorful baubles. And as the name reflects, it’s an homage to the women of black-and-white film noir. Railroad-track chokers, pendants, and signature Dannijo cuffs featured contrasting shades of black and white muted stones, with pops of teal and pink. On hand to fete the line were such Dannijo supporters as Annabelle Dexter-Jones, Rashida Jones, Samantha Ronson, and a bevy of models straight off the runway, including Hilary Rhoda and Coco Rocha.
She Says: “We’ve always worked off this concept of duality,” said Danielle Snyder. “This woman is elegant yet bold, romantic yet dangerous. It’s black contrasting with a pop of spring.”