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The Next Big Thing: Palmer//Harding, Spring ’14

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Everyone knows their Marcs from their Calvins. But as fashion month kicks into gear, we’ll be spotlighting the up-and-coming designers and indie brands whose names you’ll want to remember.

Palmer Harding Spring '14

Label: Palmer//Harding, designed by Levi Palmer and Matthew Harding

Need to know: Five seasons in, the duo behind ready-to-wear line Palmer//Harding has taken on that daunting task for all fledgling designers: to incorporate the right balance of commerciality and wearability without sacrificing their vision and principles. For Spring ’14, which marked the brand’s debut runway show, the pair presented twenty-two looks for a real wardrobe, with approximately sixty separates that highlighted the brand’s pièce de résistance—the shirt. Made primarily of poplins, water-resilient cottons, and jerseys in whites and blue hues, their looks had a strong focus on pattern cutting (the designer’s strengths) and subtle details, from spiral pleating to playful snap bracelets that served as structured cuffs. The show was set to the sounds of a thunderstorm—the handiwork of Malcolm Pate, who designed a set of steel rods which hung from the ceiling. The range’s Spring girls zigzagged down the catwalk, conceding any attempt to escape the downpour.

They say: “This season has a youthful and carefree attitude that captures the liberating spirit of getting caught in a thunderstorm,” offered Palmer. But their starting point, as with each season, is simple. “We wanted different silhouettes and separates that contextualized the shirts,” explained Harding. “The shirt is what we built our business around.”

Where to find it: Fivestory and Curve in New York, Louis Boston in Boston, and Forty Five Ten in Dallas, among others.

Photos: Courtesy of Palmer//Harding

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