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July 12 2014

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The Next Big Thing: PRISM Spring ’14

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Everyone knows their Marcs from their Calvins. But as fashion month kicks into gear, we’ll be spotlighting the up-and-coming designers and indie brands whose names you’ll want to remember.

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Label: PRISM, designed by Anna Laub

Need to know: At just four years old, Anna Laub’s London-based PRISM has already gained serious traction in the beachwear biz. Formerly a journalist, the designer launched her label when she was unable to find eyeglasses that she liked and decided to make her own. Fast-forward to Spring ’14—presented this past weekend atop New York’s Standard Hotel—and PRISM has on offer a full slew of sunnies, swimsuits, shoes (patent espadrilles), and see-through purses. Those came in envelope pochette form, with black leather contours and a graphic triangular closure. As for her maillots, Laub drew from a daguerreotype she found in Japan from the 1880s (she translated it into a crinkly, antiqued effect on a malachite one-piece) and the Big Smoke’s flowering lilacs—the purple color of which she displayed on a quadrant of models, standing like chic little water sentries above Le Bain’s infamous hot tub.

She says: As for her hue of choice, Laub said, “The lilac was inspired by when it’s gray in London—it’s the only color you can still see.”

Where to find it: Net-a-Porter, Luisa via Roma, Barneys New York, Matches

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