The Past Is Back
Schiaparelli isn’t the only iconic house that’s getting a reboot. WWD reports that French brand Jean Patou—which was founded by its namesake designer in the twenties, and helmed by the likes of Jean Paul Gaultier, Karl Lagerfeld, and Christian Lacroix after Patou’s death—is going to return to the fashion scene. Both a couturier and sportswear trailblazer, Patou, like Schiaparelli, had a way with tenniswear and smart knits—he was even credited with popularizing the cardigan. “We already have plans, we have ideas and know what sort of fashion we would like to do—and even consulted designers, who are all excited, because no matter what school they’ve done, for them Patou is an enormous reference,” the label’s vice president, Bruno Cottard, told the paper. Having ceased to produce couture in 1987 after Lacroix left the house to work on his own label, the brand has lived on through fragrances for the last two and a half decades. Cottard suggested that the house could make its Paris fashion week comeback as soon as a year from now.