September 1 2014

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Alison Lou’s Animal Magnetism


Snake necklace by Alison LouAlison Lou's monkey jewelsWhen it comes to jewelry, Alison Chemla has a creative “emoji-nation.” The designer’s debut Alison Lou range (she goes by her middle name for business) of playful 14-karat gold pendant necklaces, earrings, bracelets, and rings featuring smiley face emoticons was swiftly scooped up by top retailers including Fivestory, The Webster, and Luisa Via Roma. Chemla continued to incorporate irreverent iconography with her second collection, inspired by animals. Its accompanying lookbook, which was modeled by real-life monkeys, cockatoos, and snakes, debuts here on “I think that it’s funny that people don’t talk on the phone anymore, but we still communicate our feelings through text messaging and emojis,” Chemla explained. Highlights from the new lineup include a trio of stackable monkey rings representing the proverb “See no evil, hear no evil, speak no evil,” as well as mix-and-match “Queen Bee” studs and a rhodium-plated “Forbidden Fruit” necklace. While many of her pieces seem designated for those plugged-in millennials who might say “LOL” out loud, Chemla claims that she has fans of all ages. “Everyone assumes my customers are all in their early twenties,” she says, “but in reality, I have 90-year-olds wearing my cocktail rings.” That likely has something to do with the aspirational price point, which opens with singular studs (from $385) and caps off with a honeycomb bracelet laden with black and yellow diamonds (for upwards of $10,000).

Photos: Courtesy of Alison Lou

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