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July 22 2014

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Clare Vivier Lands In Nolita

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Clare Vivier's New York Store
Clare Vivier's New York Store

L.A.-based designer Clare Vivier has become the go-to girl for simple, well-crafted leather goods. You can’t walk five blocks in New York City without spotting one of her signature foldover clutches. So it makes sense that, after years of selling her accessories in NYC stores like Bergdorf Goodman and Steven Alan, Vivier (who is currently rebranding her line as Clare V.) is bowing her first Manhattan outpost. Ahead of tomorrow’s unveiling, Vivier gave Style.com an exclusive first look at the store, which, set on Elizabeth Street in Nolita, opens to the public on Friday.

Vivier, who also opened an L.A. flagship this summer, described the new store as “inspired by French apothecary architecture mixed with an L.A. vibe.” Shadow boxes line the walls, and lighting designer Gabriel Abraham built a custom centerpiece fixture to illuminate the space. “We’re also doing a nine-foot collage mural by New York-based artist Simone Shubuck,” Vivier said. “Simone is an old friend of mine, and the art will be a mixture of personal pieces from my life and the brand, some original pieces from Simone, vintage photography that fits our aesthetic, and artwork from my son.”

In addition to the full range of Vivier’s staples (foldover clutches, soft leather duffels, roomy travel bags, candy-colored wallets, etc.), the boutique will stock a selection of third-party brands, like Maya Brenner jewelry, Reinhard Plank hats, and Nasomatto fragrances.

To celebrate the New York opening, Vivier collaborated with Amanda Marsalis on a short film. Debuting exclusively on Style.com, the video stars actress Mamie Gummer as a California girl who travels to the Big Apple armed with—what else?—a bevy of Clare V. bags.

Next on Clare Vivier’s horizon is a holiday collaboration with Apple. “We’re doing a few laptop cases,” she said. “I started my brand when I was looking for a laptop envelope and had to make my own, so now it’s kind of come full circle.”

The Clare Vivier store is located at 239 Elizabeth St., NYC.

Photo: Courtesy of Clare Vivier

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