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August 1 2014

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Diesel Wants Candy

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Diesel Campaign

If you didn’t catch her flipping her pink cornrows in Grimes’ Genesis music video, perhaps you’ve heard her single, I Wanna Fuck Right Now, or seen her posing in gilded chains and breast-baring tees. Move over, Miley—rapper Brooke Candy is the latest controversial femme to hit the music scene, and Diesel’s artistic director and resident rebel, Nicola Formichetti, has tapped her to star in the brand’s sexed-up Spring ’14 accessories campaign. “As a rapper, performer, muse, and stripper, Brooke Candy is an artist who has unique access to every social level,” said Formichetti. “She traverses class systems and defies racial and sexual stereotypes.”

Candy, who features alongside brooding beauty Tessa Kuragi in the Inez & Vinoodh-lensed images, strikes a racy pose while clutching Diesel’s studded black leather tote. Meanwhile, Kuragi arches against a stripper pole, showing off a pair of leather booties and a harness-embellished bag.

“Sexiness is one of Diesel’s most iconic attributes,” said Formichetti of Spring’s severe, heady look. “There’s something industrial about Diesel that is also very erotic, so it makes sense to push eroticism aggressively. It’s leather, so it’s tactile, sensual, and strong. It’s physical and also an attitude.”

The range’s wares (which will hit stores in November) were inspired in part by Shibari—a form a Japanese rope bondage. With that in mind, it’s only sensible that Diesel would plan an all out bash (complete with a performance by Candy) in Formichetti’s native Tokyo to celebrate the launch. Check back next week for a rundown of Friday’s party. In the meantime, take a peek at the new accessories ads, which make their debut exclusively above.

Photo: Inez & Vinoodh, Courtesy of Diesel

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