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July 29 2014

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Exploring Figue, Nolita’s Latest Destination

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Steven Alan, Stephanie von Watzdorf, and Waris Ahluwalia at the Figue Boutique Launch“It’s a huge thing for a designer. Huge,” said Figue designer Stephanie von Watzdorf. She was referring to the opening of her first store—on Elizabeth Street in Nolita, no less—and she couldn’t be more thrilled. “Nolita has always had an independent, cool vibe. It’s perfect,” she offered at the boutique’s unveiling last night, which drew the likes of Waris Ahluwalia, Steven Alan, and Jessica Joffe. Indeed, it’s a “perfect” fit for her collection of luxe, bohemian ready-to-wear and accessories, which is inspired by her extensive global travels. And the guests that came to congratulate von Watzdorf, who was born in France to a German father and Russian mother, seemed to have traveled from near and far for the celebration—everyone praised the store in a different language.

The space itself is designed with whitewashed Moorish arches so the racks of handmade Bolivian fringed sweaters, batik tunics, and displays of Indonesian jewelry really stand out. Making the interior feel like an exotic market was part of the plan. “I like the idea of coming into a space and not knowing what it is, but you’re taken away for that moment,” said the designer. “It’s like a little discovery, a little journey.” Discovering one of Figue’s embellished military jackets, like the one von Watzdorf wore last night, is a journey many will enjoy taking.

Figue is now open at 268 Elizabeth Street in New York City.

Photo: Benjamin Lozovsky/BFAnyc.com

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