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April 17 2014

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Fairy-tale Fashion: East London Style

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Fairytale Bags

Watch out, Givenchy Bambi sweatshirt. For their latest project, the Fashion East crew has given fantasy characters their own, very East London treatment, and the results are filled with quirky tongue-in-cheek charm. Ever After High is the recently released Mattel line of dolls that—meant to be the children of famous fairy-tale characters—are creating a buzz among kids 10 and under. To its credit, Mattel is doing a pretty good job of including mom in the party: It’s asked Fashion East alums Ashley Williams, Claire Barrow, Ryan Lo, and Bobby Abley to give their take on the toys via a handbag.

Using dolls like Apple White (Snow White’s daughter), Blondie Lockes (Goldilocks’ offspring), Raven Queen (the Evil Queen’s wee one), and Madeline Hatter (the Mad Hatter’s little girl) as references, the designers were certainly not at a loss for inspiration. Abley’s gym bag boasts a hapless bear, Lo’s oh-so-sweet pompom-embellished offering is sure to be a conversation starter, and Barrow’s lush purple velvet creation is embellished with a smashed mirror that reads, “Who is the fairest of them all?” The kicker is the plush raccoon bag envisioned by Williams (who, it should be noted, sent shark purses down her Spring ’14 catwalk). With its little mask and multicolored tail, it’s instantly covetable: Better keep it on the highest shelf in your closet, where daughters cannot reach.

Each handbag comes in a limited edition of three and will be available at Selfridges in London from October 18.

Photo: Courtesy Photo

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