Ferragamo Goes To Hollywood
Though Ferragamo may conjure images of Florence, it’s the brand’s deep Hollywood ties that have inspired its pop-up shop inside the brand-new Wallis Annenberg Center for the Performing Arts in Beverly Hills. Creative director Massimiliano Giornetti used Ferragamo’s title sponsorship of the new arts space as an opportunity to create a special line of accessories, specific to L.A. and the near 100-year history the brand has had in Tinseltown. Though the Salvatore Ferragamo company started in Italy, Mr. Ferragamo emigrated to America in 1914 and later opened his very own boot shop in Hollywood that catered to acting legends.
Playing on some of the house’s most famous designs, the capsule collection includes the invisible wedge, hybrid silk sandals, and woven calfskin heels, all reimagined with modern touches of Lucite, hand weaving, and exotic combinations of textures and skins. “The iconic heritage remains true in this collection and speaks to every woman that desires the perfect combination of craftsmanship, modern design, and quality,” Giornetti told Style.com, calling the product offering “the true essence of Ferragamo.”
Ahead of its grand opening tomorrow evening (just in time for the Annenberg Center’s inaugural gala, which, thanks to Ferragamo, will be photographed by infamous lensman Olivier Zahm), Style.com got an exclusive sneak peek at the shop. The store’s interior is a luxe fusion of L.A. flare and Ferragamo’s Italian roots, and in keeping with the fashion house’s commitment to the arts, works by emerging talents are displayed throughout the shop—each piece was inspired by select accessories from the capsule range.
The pop-up will be open to the public through November 15, but for those who can’t make it to the store, the capsule collection will be available online [http://hollywood.ferragamo.com] from tomorrow at 7 p.m. PDT.