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August 29 2014

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Jason Schwartzman Teaches Us How Not To Be Socially Awkward

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Is it proper etiquette to greet a friend with one kiss, or two, or six? What’s the least awkward way to present yourself when you don’t know anyone at the party? Is there an appropriate way to check your breath in a social setting? All this and more is answered in the latest collaboration between a trio of Style Map contributors, Eva Michon, Jason Schwartzman, and Brady Cunningham. Michon, a filmmaker and editor of Bad Day magazine, explained, “I was inspired by a number of awkward kiss greetings I’ve encountered on my travels, as well as various questionable ‘social etiquette’ videos currently available on YouTube.” The result is a quintet of satirical etiquette shorts made for Cunningham’s cult indie boutique TenOverSix. The whole thing is narrated in a decidedly matter-of-fact tone by Schwartzman (watch out, Emily Post). Naturally, the flicks were shot in TenOverSix’s L.A. location, and their cast of cool kids dons looks and accessories stocked by the store. Learn the best way to sneeze on your pal, greet a new friend, and pose like a mannequin in the series’ exclusive debut, above.

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