Style.com

July 30 2014

styledotcom Fall starts here! The trends to invest in now: stylem.ag/1zuKQnf

Subscribe to Style Magazine

Paige Novick’s Fine Line

-------

Phyne by Paige Novick

Paige Novick may be known for her bold, architectural costume collection, but it’s her new fine jewelry venture, cleverly dubbed Phyne, that’s inspiring her to dig deep into her design DNA. “I saw an opportunity in creating everyday, versatile jewelry that would allow the self-purchasing woman to individualize her look in an effortless way,” Novick said of her decision to launch Phyne. While the same hand is evident in both collections, Novick’s sleek, over-100-piece range adds a more feminine and delicate touch to her signature, often geometric offerings.

Having debuted her costume line in 2008, Novick (who currently sells at heavy-hitting retailers like Bergdorf Goodman, Neiman Marcus, and Intermix) is no new kid on the block. But that doesn’t mean the latest venture was easy. “The perceived value has to be the prevailing factor when creating each piece of the collection,” Novick said, referring to the higher stakes that gold and diamonds bring to the table. Her design process entails visualizing each piece from all angles before beginning to create the actual model. It’s a method that seems to be working for Novick. The new rose, black, and yellow gold baubles—all of which are covered with diamonds or inlaid with opal, labradorite, or mother-of-pearl—boast a covetable balance between of-the-moment relevance and timeless design. And from the jointed cage rings to slick triangle cuff, the line offers an easy elegance that will appeal to a wide range of discerning women.

Phyne is available now at Saks Fifth Avenue and Fivestory. Prices range from $900 to $12,000.

Photo: Courtesy Photo

USER COMMENTS Comments
Designer Update