August 28 2014

styledotcom Look of the day: Emma Stone in @MaisonValentino, at the Venice Film Festival. #LOTD

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CHALK of the Town



Over six years ago, former Hollywood stylist and Kitson buyer Christina Minasian launched the contemporary label Pencey (famously named after Holden Caufield’s fictional private school in The Catcher in the Rye). It has become known for its trend-driven staples with a preppy yet rebellious twist, as well as recent capsule collaborations with It girls like Mia Moretti and Jessica Hart. While Minasian will continue to take a playful approach at Pencey, this season, the designer debuts CHALK—a new line with a decidedly more refined and timeless look. “The name reflects its clean aesthetic. I wanted to do something that focused on style more than trend, and create classic pieces that will last in your wardrobe at an affordable price point, ” Minasian said at a preview this week. “The CHALK customer still aims to stand out and express her identity, but she doesn’t want to look like she works at Urban Outfitters or hangs out on St. Mark’s Place.” Highlights from the Spring ’14 collection (which debuts here on include slouchily tailored suiting separates, a flirty cap sleeve shift, a cool bomber jacket whipped up from white lace re-embroidered with leather, and a poplin shirtdress backed in herringbone-patterned silk. That crisp number, in particular, felt polished and of-the-moment.

CHALK’s Spring collection ($75-$385) will be sold on and at Madison boutique in Los Angeles.

Photo: Courtesy of CHALK

Designer Update