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April 18 2014

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Hunger Games Strike Net-a-Porter

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Hunger Games x Net-A-PorterThe Hunger Games: Catching Fire opens on Friday night, and with it, more tie-ins than arrows in Katniss Everdeen’s quiver. There’s makeup from Cover Girl, nail polish from China Glaze, even subs from Subway—may the sandwiches be ever in your flavor! But the alliance that’s captured our attention around here is the one between the film’s costume designer, Trish Summerville, and Net-a-Porter. On Thursday, the Web site will begin selling Capitol Couture, a nineteen-piece ready-to-wear collection, plus accessories and jewelry, designed by Summerville. In the mix are a leather jacket and pants inspired by Cinna (a.k.a. Lenny Kravitz); an emerald green dress modeled after one worn by Johanna, the tribute from the Lumber District (played by Jena Malone); logo tees; and, of course, versions of Katniss’ chariot and mockingjay dresses. This isn’t Summerville’s first retail partnership; as the costume designer on The Girl With the Dragon Tattoo she created a tie-in collection for the fast-fashion chain H&M. But, as she puts it, the Net-a-Porter partnership “breaks new ground” in terms of quality and price point. The jacquard-trimmed twill jumpsuit here ($415) is a subtle riff on the uniforms worn in the Quarter Quell. For those of you who haven’t read the books, that’s the 75th annual Hunger Games competition around which most of the action in the second part of the trilogy takes place. Summerville is currently at work on Gone Girl with Dragon Tattoo director David Fincher. The bad news for fans of Gillian Flynn’s page-turner? “It’s a completely contemporary film,” says the costume designer. “I don’t see a ready-to-wear collection coming out of it.”

Photo: Courtesy of Net-a-porter

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