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July 26 2014

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Joseph Will Celebrate Its Birthday on the Runway

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Joseph EttedguiJoseph turned 25 this year (check out the famed Fulham Road store’s celebratory Michael Roberts-designed windows, which went up in September, if you missed them). To mark the quarter-century milestone, the brand will hold its first runway show on London fashion week’s official schedule this February. And for a special twist, Joseph, which was founded by the late, and much adored Joseph Ettedgui (left) has asked its creative director, Louise Trotter, as well as brands like Jil Sander, Balmain, and Giles, to design exclusive pieces, all of which will be on sale the very same day they head down the catwalk. We have to say this is our favorite type of birthday—the kind where everyone can get a present.

Photo: Getty Images

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