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Marc Jacobs Turns Back the Clock

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Vuitton clock

What’s old is new, according to Marc Jacobs. Today, WWD ran a lengthy interview with the designer about his departure from Vuitton and his plans to take his own company public. But amid questions about Jacobs’ future, Bridget Foley inquired why, at his final show for Vuitton in Paris, did he decide to make the clock on his set run backward? “That was a very last-minute decision. I thought of Vivienne Westwood and World’s End. The clock in front of World’s End, the punk store on King’s Road, ran backwards,” explained Jacobs. “This was my cynical comment on everything that I had read from people like Cathy Horyn about what was new,” he continued. “I had just been so fed up with hearing what’s new and what’s modern and all that stuff. One has to define what new is…. And then I went back to that Chanel quote, “Only those with no memory insist on their originality.” So this thing of, like, there’s nothing wrong with looking back. Looking back creates something new, which is exactly what I felt we did…we made a new collection for Louis Vuitton by looking back.” Sometimes, you’ve just gotta turn back time to find the way.

Photo: Alessandro Garofalo/ Indigitalimages.com

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