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April 17 2014

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Need a $100K Motorcycle Designed by a Rock Star? Fred Segal’s Got You Covered

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Lenny KravitzSome unexpected news popped onto our radar today: WWD reports that Lenny Kravitz (remember him?) has teamed up with L.A.’s favorite retailer, Fred Segal, for a capsule collection. The unisex range, which will be produced with Kravitz Design, will comprise clothing, accessories, and a casual $100K motorcycle. Set to be released next year, this is reportedly the first “designer” collaboration that Fred Segal has done in fifty years. “I grew up shopping at Fred Segal and have always felt connected to the brand and what it stands for—a vibe of laid-back luxury that resonates far beyond Los Angeles,” said Kravitz of the project. We’re curious to see what the rocker comes up with for the American woman—and man.

Photo: Getty Images

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