Santa, Can You Same-Day Deliver?
Considering our rampant year-round online shopping habits, doesn’t Cyber Monday—a term that was coined in 2005—feel a bit dated? Despite the fact that the entire week, and even month, around December 2′s Internet sales sees a rise in shopping, most experts are reluctant to deem the expression antiquated. Technology is not today what it was in 2005, and neither are our consumption patterns. With the world so digitally dazed, is it even necessary to designate a particular day for us to shop from our phones, tablets, and laptops? Social platforms sure seem to think so (with both Twitter and Instagram having launched advertising this year), but sale spikes reported by WWD proved that e-tail giants like eBay and Fancy make the most bank pre- or post-said-heavily-marketed Monday. If Cyber Monday was once the new Black Friday, is Cyber Week the new Cyber Monday? If you ask us, every day is Cyber Monday.