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July 26 2014

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You Stay Classy, Ermenegildo Zegna

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Stefano Pilati introduced his first advertising campaign for Ermenegildo Zegna in L.A. last night. The big reveal came during an after-party celebrating the brand’s new store on Rodeo Drive. To accompany the Inez & Vinoodh-lensed Spring ’14 images, the house released a film, which—equal parts creepy and genius—depicts Pilati as an anchorman, broadcasting the latest in Zegna news from a dimly lit studio. The video presents the label’s éminences grises—that is, key figures and men of considerable power whose leadership is reflected in the Zegna Couture collection. Irish actor Jamie Dornan (who plays Christian Grey in the forthcoming Fifty Shades film) portrays the Zegna man on film. He’s featured alongside model Paolo Anchisi in a sequence of portraits and product-detail stills that capture the label’s signature balance of tradition, innovation, style, and substance. Catch the short’s exclusive online debut, above.

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