Threeasfour’s Food for Thought
When most people think of food as fashion, images of Ring Pops, candy necklaces, or even edible panties may pop into their heads. Yet when Threeasfour’s Gabi Asfour considers the eatable sartorial, he comes up with techno-wire dresses crusted in fresh-baked challah bread. Go figure.
Last night at New York City’s Jewish Museum, Asfour, along with his Threeasfour co-designers Angela Donhauser and Adi Gil, showed just that: a trio of models in custom “fractal” garments coated in carbohydrates, for a performance piece dubbed Fest. “Tonight was great for this,” Asfour told Style.com. “It got cold, and now when you come in it smells even better, all this bread!”
The twist here was that the audience could look and also touch—patrons were invited to literally pluck their roll of choice off one of the girls, season it, and eat it. “We are using this as a unifying medium,” explained Asfour. “Almost everybody in the world has bread in their culture. It’s a unifying theme.” Kind of puts the term food for thought in a whole new context.
Though Fest was a one-night-only affair, Threeasfour is currently airing an exhibition at The Jewish Museum (where the label also presented its Spring ’14 collection in September) through February 2014 called Mer Ka Ba. Showcasing commonalities in language and text between such religions as Judaism and Islam, the exhibit also seeks to convey a unifying message. For more information, visit the museum’s Web site.