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April 21 2014

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All Camo Everything for Lapo Elkann

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Italia Independent Camo Shades

Italian entrepreneur Lapo Elkann is a fixture on best-dressed lists and an avid collector of contemporary art, so it only makes sense that the jet-setting Fiat heir, and cofounder of eyewear and lifestyle brand Italia Independent, would be making the rounds (along with, seemingly, everyone who’s anyone) during Art Basel Miami Beach this week. Tonight, Elkann and his crew will host the opening of MAPS: Wall to Wall in the Wynwood District, where he will debut a new capsule collection of Italia Independent alongside photographer Kristian Schmidt’s exhibition, Whale Shark Series (think: underwater snapshots of models swimming with the mammoth fish).

The corresponding limited-edition shades feature both camouflage frames and mirrored camouflage lenses (only visible from the outside). Elkann is a longtime fan of the military-inspired pattern. “I have already used it on many of my bespoke cars and bikes—specifically, a Ferrari 458, a Chrysler Jeep, a Fiat 500, and a Vespa,” he told Style.com. “I’m proud to say I have always used camo in areas where no one has before, and Italia Independent is the first to integrate camo into the lenses.”

Italia Independent’s Full Camouflage Capsule Collection (from $237) will be available in January at www.italiaindependent.com.

Photo: Courtesy Photo

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