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July 29 2014

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Cara Delevingne, Malgosia Bela, and Liu Wen Get Sultry for La Perla

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“When you choose your lingerie, you think about somebody who is going to look at it…” purrs model Malgosia Bela in La Perla’s latest drop, a short backstage video, debuting here, which accompanies the underwear label’s Spring ’14 campaign. “Or take it off, actually, if the evening goes well.”

Bela, Cara Delevingne, and Liu Wen star in La Perla’s newest promo to showcase “multiple styles of femininity” via their notably different personalities. Bela, the veteran, Delevingne, the wild child, and Wen, the willowy middle-grounder. Lensed by Mert Alas and Marcus Piggott (with art direction by Fabien Baron and styling by Ludivine Poiblanc), the ads and the video convey a new rawness for La Perla, yet they’re entirely relatable. Bela’s above-mentioned sound bite notwithstanding, each model can be seen taking a selfie or two in the clip. And despite the vid’s grayscale eroticism and somewhat ominous electro soundtrack, Delevingne’s sound-off captures the campaign’s overarching ethos: “Don’t worry, be happy, basically.”

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