Japanorama! Isetan Is Headed for NYC
We here at Style.com are anxiously awaiting the arrival of Rei Kawakubo’s New York Dover Street Market, which will open its doors on Saturday. But according to WWD , the Big Apple is in for yet another dose of Japanese retail bliss. Isetan, Japan’s largest, and possibly coolest, department store, is opening a pop-up in Soho. The shop will bow at 47 Greene Street and is slated to run from February 6 to 13—launching just in time for fashion week. Isetan comes to us by way of the Cool Japan campaign, an effort by the Japanese government to help brands get global exposure. Kansai Yamamoto (i.e., the designer who created David Bowie’s famous striped jumpsuit), Mint Designs, N. Hoolywood, and Yohji Yamamoto are just some of the labels that will be available. All we have to say is, Arigato.