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London and Florence Throw Down in a Sartorial Bro Brawl


Burberry Menswear Spring/Summer 2014

Launched in June 2012, the London Collections: Men, which now kicks off the menswear season, has definitely made the fashion calendar a little tight (and consequently ruffled some old-establishment feathers along the way). However, it’s an important platform for the city’s wealth of menswear talent (both up-and-coming and established), who were previously made to present the day after the women’s shows—or simply in a different city. (Burberry, for instance, returned to its native London last season after a long history of showing in Milan.) But, according to WWD, the platform is getting some pushback from its Italian counterpart. This season, LC:M, which begins on January 6, overlaps two days with Florence’s Pitti Uomo, thus forcing buyers and editors to choose the shows, events, and presentations in one city over the other. “We haven’t reached any agreement [on dates],” said British GQ editor Dylan Jones, who serves as the chair of LC:M. “As far as I’m concerned, we’ve offered so many olive branches. [The Italian organizers] seem to be intransigent and don’t appear to be particularly interested in working with London, so we’re just going to go ahead.” Which metropolis will emerge victorious? Tune in this January to see how it all turns out.

Photo: Dave M. Benett / Getty Images

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