Tamara Mellon Taps Karlie Kloss, Rie Rasmussen
When Tamara Mellon decided to get back into the fashion action after leaving Jimmy Choo, it wasn’t going to be business as usual. In hopes of bringing the thrill back to shopping (she blames fashion fatigue on universal access to runway photographs as well as the months between the shows and the arrival of clothes in stores), Mellon has opted out of the catwalk. More importantly, she’s opted out of the idea of selling winter coats in July and bikinis in January. The plan is to make bimonthly shipments of buy-now, wear-now clothes to department stores (we have it on good authority that her first delivery to Bergdorf Goodman is selling at a brisk clip), and to very quickly ramp up her own boutiques and e-commerce platform. By way of introduction, she’s just produced a short movie, enlisting model-turned-filmmaker Rie Rasmussen to direct Karlie Kloss. “We had so much fun shooting High Heels & Sharp Knives with Rie and Karlie,” Mellon told Style.com. “Both are incredibly talented and completely capture the spirit of my woman. I cannot wait to see the reaction from the twist at the end.” No spoilers here. Visit Mellon’s Web site tomorrow to discover the twist for yourself, and watch an exclusive teaser only on Style.com.