There’s No Taming the Wild-------
If you live below Fourteenth Street, you’re going to be seeing a lot of Kenza Fourati tomorrow. The Tunisian model is the star of cult downtown basics label BLK DNM’s latest “Wild” campaign. Lensed by the brand’s founder and creative director, Johan Lindeberg, the images have become BLK DNM’s signature, though slightly unorthodox, mode of advertising. Lindeberg takes raw snaps of models like Gisele, Caroline de Maigret, and Karen Elson in BLK DNM’s second-skin jeans and leather jackets, turns them into posters, and plasters them across downtown Manhattan. It’s a bit of a guerrilla approach, if you will.
The newest installment, which was shot last week during a trip to Rio de Janeiro, has a particularly powerful message. Fourati is highly active in the political and social revolution in her native Tunisia, and Lindeberg wanted her strength to come through in the snaps. “The scenery was beautiful, but the shoot was dangerous, because Kenza was standing on a ledge. But she didn’t care,” Lindeberg told Style.com. “She just raised her fist to the sky spontaneously. I could feel that her energy was real—that she felt the same feeling that she does on the streets of Tunis, protesting, shouting, ‘Dégagé, let go!” to the former government. The pure energy is the strength of the picture.” Catch the campaign’s debut here, exclusively on Style.com.