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April 24 2014

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Daria Werbowy Fronts Balenciaga’s Spring Campaign

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Balenciaga Spring '14

Balenciaga’s Spring ’14 ads broke today, and Daria Werbowy, who has already nabbed campaigns for Ferragamo, Céline, Mango, and Diane von Furstenberg this season, has emerged as Balenciaga’s latest star. Styled by Jacob K and lensed by Steven Klein, the sophisticated snaps, one of which depicts Werbowy covered in ivy, are a notable departure from the perverse ads Wang released for his eponymous label last week. As for his choice to feature Werbowy, whom Balenciaga booked as a runway exclusive for its Paris show in September, Wang told WWD, “I wanted to convey a sense of strength and knowingness. Daria is definitely not naive.”

Photo: Steven Meisel

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