Eddy Anemian Wins the H&M Design Award
The winner of the third annual H&M Design Award was unveiled today at Mercedes-Benz Stockholm Fashion Week. The initiative was founded to support and celebrate fashion at its earliest stages and provide mentorship for young designers. This year’s contestants, who represent thirty-two schools across Europe and America, competed for a 50,000 euro cash prize, the chance to develop a collection for H&M, and the opportunity to show their collection to an audience of international press and buyers. Ann-Sofie Johansson, H&M’s creative head of design and a member of the jury, offered, “It is a very inspiring process to work with the Design Award. It’s a difficult decision for us, as we have such a strong start field with such great students. To choose just one of them was very hard. You really have to go with your gut and see who gives you the most wow factor.” The jury—also consisting of fashion designer Erdem Moralioglu, fashion editor of Vogue Italia Sara Maino, Downton Abbey actress Michelle Dockery, executive fashion editor of BritishVogue Serena Hood, H&M’s creative advisor Margareta van den Bosch, and style star Michelle Violy Harper—finally chose the 24-year-old Belgian talent Eddy Anemian from La Cambre in Brussels.
Titled, “They Can Cut All Flowers, They Cannot Keep Spring From Coming” Anemian’s collection was inspired by Tilda Swinton’s character in Luca Guadagnino’s film I Am Love, as well as the French painter Ingres. The range was made up of long strips of floral-print upholstery fabrics that were reconstructed and sewn together into elegant and fluid shapes. This was contrasted with waterproof fabrics cut in flounces to give the effect of marble and ceramics. The silhouettes, meanwhile, were elongated with a strong influence of couture. “I am very happy and very excited to be here, and also looking forward to working with H&M’s very professional team in how to develop my designs into garments for the H&M stores,” Anemian told Style.com post-presentation. “We have only started this process, but I think you will see some of the patterns, fabrics, and shapes translated and developed into new pieces.” We’ll be keeping an eye out for his H&M capsule, which is set to hit stores this fall.