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August 29 2014

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Façonnable Relaunches for Fall ’14

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Facconable

Over the past sixty-plus years, Façonnable has established itself as a brand that captures the essence of the Côte d’Azur lifestyle (think: a round of tennis followed by an afternoon spent sailing off the coast of Monaco). Best known for its classic men’s suits and signature sporty staples, such as polo shirts and chinos, the label is repositioning itself and reviving its womenswear program for Fall ’14 with the help of its new artistic director, Daniel Kearns. Before taking the helm at Façonnable, Kearns served as the design director of menswear for Yves Saint Laurent under Stefano Pilati, and also worked at Louis Vuitton, Alexander McQueen, and John Galliano. With this proven prowess in masculine tailoring, he rose to the challenge of creating his first women’s collection. “This is the first time I have mixed both tailoring and flow. Womenswear needs a more sensitive approach and is another mind-set,” he told Style.com.

Facconable

For his debut ladies’ lineup, Kearns kept the look elegant and understated (for the most part), whipping up sharp tuxedos, slim sheaths, and plush outerwear. His looks feature subtle accents that recall Façonnable’s heritage, such as braided trims and belts (a nod to the brand’s nautical roots). With an eye on the modern customer, he added several pieces that felt a bit more fashion-forward, including novelty bomber jackets and a metallic rose-gold pencil skirt. Another major development here was the reintroduction of eveningwear, which plays an important role in Façonnable’s history. When Jean Goldberg founded the label, in 1950, many actresses sought him out for gowns to wear to the Cannes Film Festival. With that in mind, Kearns showed a handful of beautiful, body-skimming column dresses with capelet details in back—the style in crimson-hued silk was a particular standout. “When you think of the French Riviera, you think of Cannes and women like Romy Schneider and Grace Kelly in Monte Carlo, as well as the photography of Helmut Newton and all the artists who retreated here for inspiration,” he explained. Altogether, Kearns’ impressive first foray into womenswear (in addition to new advertising campaigns, updated branding, and refurbished stores) suggests a bright new future for Façonnable.

Façonnable’s Fall ’14 womenswear lookbook, which was shot at the historic Cap Estel hotel, debuts here, exclusively on Style.com.

Photos: Courtesy of Façonnable

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