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July 11 2014

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From Jeanne to Alber, 125 Years of Lanvin’s History

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Jeanne LanvinThis year marks the 125th anniversary for Lanvin, the oldest fashion house in Paris. But age is just a number, and WWD reports that the storied brand is celebrating the milestone in a thoroughly modern way—via social media. Lanvin.com is launching a new section called “Lanvin History,” which will feature an archive of photos, videos, and original artwork by Jeanne Lanvin. And on facebook.com/lanvinofficial, significant milestones in Lanvin’s history will be posted each Thursday. With memorable moments such as the opening of Mme Lanvin’s first hat shop in 1889, the launch of menswear in 1926, Alber Elbaz’s 2010 collection for H&M, or even those must-have “Help” necklaces from Fall ’13, there’s no doubt a wealth of material. On Instagram, objects found in Mme Lanvin’s Paris headquarters will be shared with hundreds of thousands of fans, and pinterest.com/lanvinofficial will feature special boards to showcase the brand’s rich DNA.

The digital celebration will begin in early February, and a spokesman for the house confirmed a 2015 exhibition is in the works. After 125 years, we’d say it’s about time.

Photo: Harlingue via Getty Images

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