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July 25 2014

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Juice, Fast: Orange Emerges as the Surprise Color Trend of the Moment

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Now Trending: OrangePantone may have named Radiant Orchid—a dusty magenta—its color of the year for 2014, but judging from the latest Pre-Fall lineups, designers beg to differ. The hue that’s cropped up time and time again is orange, from true, juicy shades to red-tinged bricks and rusts. Pastel outerwear was all the rage in 2013, but now Narciso Rodriguez, Joseph Altuzarra, and Gucci’s Frida Giannini have pumped things up with tailored coats in spicy shades. Proenza Schouler added fire to the tonal trend with wrap dresses and separates done in paprika-colored buttery suede. Bottega Veneta’s Tomas Maier did his part, too, showing a cozy Creamsicle sweater and complementary tangerine trousers (and on It redhead Magdalena Jasek, no less). Will menswear designers take up the torch for Fall ’14? Tune in this January to find out.

Click for a slideshow of the latest orange looks.

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