Prabal Goes to Print
Yesterday we were intrigued by Prabal Gurung’s Instagram of a burning rose that mysteriously disappeared from his feed a few hours after it had been posted. The image was a teaser for his Spring ’14 campaign—starring Liya Kebede and lensed by Dan Jackson—which will be his first ads to be featured in print publications. Like many designers this season (if you’ll remember, Versace’s Lady Gaga ads broke via Mert Alas’ Instagram), Gurung whet his fans’ appetites by releasing a stream of tweets that slowly revealed the images. While the snaps’ forthcoming appearance in print marks a milestone for Gurung’s brand, his choice to hint at the campaign via social media further proves the Internet’s clout.